How effective is individual action when it is systemic social change that is needed? Individuals do make choices, but these are facilitated and constrained by the society in which they live. Therefore, it may be more useful to question the system that requires many of us to travel and consume energy as we do….

Advances in energy efficiency have not resulted in lower energy demand, because they don’t address new and more resource-intensive consumption patterns that often emerge from more energy efficient technologies. Likewise, renewable energy sources have not led to a decarbonisation of the energy infrastructure, because (total and per capita) energy demand is increasing faster than renewable energy sources are added.

Two decades of climate-change related awareness campaigns have not decreased energy demand and carbon emissions in a significant way.