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	<title>Rubies in the Orchard &#8211; Green Social Thought</title>
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	<title>Rubies in the Orchard &#8211; Green Social Thought</title>
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		<title>This California couple uses more water than all of the homes in Los Angeles</title>
		<link>https://www.greensocialthought.org/biodiversity-biodevastation/california-couple-uses-more-water-all-homes-los-angeles/</link>
		
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		<pubDate>Tue, 09 May 2017 13:03:49 +0000</pubDate>
				<category><![CDATA[almond]]></category>
		<category><![CDATA[Fiji Water]]></category>
		<category><![CDATA[Lost Hills]]></category>
		<category><![CDATA[Lynda Resnick]]></category>
		<category><![CDATA[Rubies in the Orchard]]></category>
		<category><![CDATA[Stewart Resnick]]></category>
		<category><![CDATA[Teleflora]]></category>
		<category><![CDATA[Wonderful Company]]></category>
		<category><![CDATA[Wonderful Pistachios]]></category>
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					<description><![CDATA[<p>by Josh Harkinson</p>Rafaela Tijerina first met la señora at a school in the town of Lost Hills, deep in the farm country of California&#8217;s Central Valley. They were both there for a school board meeting, and the superintendent had failed to show up. Tijerina, a 74-year-old former cotton picker and veteran school board member, apologized for the superintendent &#8212; he must have had another important meeting &#8212; and for the fact that her own voice was faint; she had cancer. &#8220;Oh no, you talk great,&#8221; the woman replied with a warm smile, before she began handing out copies of her book, Rubies [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>by Josh Harkinson</p><div class="article-body"><!--StartFragment--></p>
<p>Rafaela Tijerina first met <em>la señora</em> at a school in the town of Lost Hills, deep in the farm country of California&rsquo;s Central Valley. They were both there for a school board meeting, and the superintendent had failed to show up. Tijerina, a 74-year-old former cotton picker and veteran school board member, apologized for the superintendent &mdash; he must have had another important meeting &mdash; and for the fact that her own voice was faint; she had cancer. &ldquo;Oh no, you talk great,&rdquo; the woman replied with a warm smile, before she began handing out copies of her book, <a href="https://www.amazon.com/Rubies-Orchard-Secrets-Marketing-Anything/dp/0385525796" target="_blank" rel="noopener"><em>Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business</em></a>. &ldquo;To my friend with the sweet voice,&rdquo; she wrote inside Tijerina&rsquo;s copy.</p>
<p>It was only later that Tijerina realized the woman owned the almond groves where Tijerina&rsquo;s husband worked as a pruner. Lynda Resnick and her husband, Stewart, also own a few other things: Teleflora, the nation&rsquo;s largest flower delivery service; Fiji Water, the best-selling brand of premium bottled water; Pom Wonderful, the iconic pomegranate juice brand; Halos, the insanely popular brand of mandarin oranges formerly known as Cuties; and Wonderful Pistachios, with its &ldquo;Get Crackin&#39;&rdquo; ad campaign. The Resnicks are the world&rsquo;s biggest producers of pistachios and almonds, and they also hold vast groves of lemons, grapefruit, and navel oranges. All told, they claim to own America&rsquo;s second-largest produce company, worth an estimated <a href="http://www.forbes.com/profile/stewart-and-lynda-resnick/" target="_blank" rel="noopener">$4.2 billion</a>.</p>
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